Our story

Bien Femme was inevitable from the moment we experienced firsthand the difference the right ingredients can make. Our vision for a beauty company that helps women not just look beautiful but feel it too is simply a continuation of the journey we’ve been on our entire careers.

As mirror-image identical twins, we think of ourselves as Bien Femme’s yin and yang.​

Erin has forged a successful path in fashion and beauty by tapping into her creativity, starting as a stylist for editorial outlets like W and Elle before rising to become studio director for renowned designer Tracy Feith, where she helped dress celebrities like Michelle Obama. Meanwhile, Kim has been leveraging her business and marketing acumen to build luxury brands on a global scale for over twenty years.

Our respective careers have taken us from the glamour of New York City across the globe and, finally, to the beaches of Southern California where we’ve settled to raise our families. Along the way, these experiences have shaped our two different but complementary worldviews and inspired us – as mothers, achievers and empowered women – to create a brand devoted to sharing beauty and well-being with other women just like ourselves.